A NEW YORK MINUTE

CLIENT
SHOPSTYLE

PROJECT
NYFW POP-UP EXPERIENCE

NYFW—The shows, the madness, the fashun…excuse me, the FASHION.

ShopStyle hosted a one-day event for their network of bloggers, ShopStyle Collective, to get the ultimate styling session. A giant closet, aka showroom, to float about and brush past designer garment after garment, choosing what colors and silhouettes represent your personal style.

It felt like heaven on earth (probably due to the vibrant white space and rays of sun blinding everyone) because that’s what fashion is to some people…gaudy, i mean godly.

The Showroom

Rent the space and they will come. (Well, you need to invite them, too.) This beautiful showroom was transformed into a shopping mecca for ShopStyle Collective bloggers during NYFW. Racks of designer goods were set up for these street-style mavens to create outfits for photo ops outside the chaos of back-to-back shows.

The trend guide

You’re so trendy. Why thank you. Creating mini editorial moments for six major trends made an impact on the guidebook as well as six white columns. Trés chic.