GENTS' CLUB

CLIENT
GAP X GQ

PROJECT
DIGITAL CAMPAIGN FOR GAP.COM

It wasn’t the first, and it certainly wasn’t the last—but it was the best (IMO).

GQ was on its third iteration of the Best New Menswear Designers In America (longest collab name ever) in 2014 with Gap and we (art director + me) concepted an idea that had never been done before. We proposed a campaign launch page with interactive landing pages and a shoppable lookbook. This allowed the consumer to experience the entire journey, from the designers’ stories to shopping the limited edition products.

The experience mimicked the magazine: clean design, sharp, succinct copy and beautiful visuals. We took an already existing franchise, and packaged it up in a new and exciting way. Shout out GQ.