COPY / WRITER
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Bon Voyage

 
 

BON VOYAGE

CLIENT
POPSUGAR X EUROSTAR

PROJECT
LEAFLET

Ok, who can honestly say they don’t watch hours and hours of travel-inspired videos (i.e., minimalist packing hack #8—bring 2 shirts and just wash one every day…it’s SO easy)?

When POPSUGAR teamed up with Eurostar to create a limited edition box for fall, an opportunity presented itself to include an additional print piece with a travel focus.

Armed with my past travel experiences (and hours of Youtube), I penned a short list of 10 tips—general and specific—on a thin, bifold leaflet for Must Have subscribers to skim and then pack into their carryon. It weighed next to nothing so tips #1 and 2 weren’t violated.

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