IT’S PERSONAL…STYLE
CLIENT
STItch fix
PROJECT
emails
You have a personal stylist? You don’t say…
Stitch Fix’s business model is different than your regular e-commerce site. With the wave of online shopping, an online personal styling service is next level if you’re busy, don’t like shopping, don’t know what to wear, like suggestions from an expert or “insert reason here”. It’s pretty much for everyone.
So the bigger question is: How do you write emails that aren’t too specific but also keep your clients engaged and wanting new products closely related to what they’ve seen and read about but not exact since everyone likes different things and also that product might not be available anymore? See below!
THE OUTER LIMITS
Adding interest to a product focused email with a little of the past and a lot of the present. I also wrote a blog post to go with it. Go, me.
OUR MONTHLY MANUAL
The rundown of what to expect each month: A hero story with a few interesting sidekicks. Did someone say blog posts? Like a breakdown by style or a guide to dressing well? Short and sweet or long and verbose—you choose.
Shirt tales, woo hoo hoo
Duck Tales anyone? No? Ahem, ok so moving on. Slicing (literally) the what-it-is with how-to-style it is a sneaky, I mean clever, way to make standard men’s shirts fun. Are you ready to have fun? I mean life IS like a mystery…
