KEEP YOUR
SHIRT ON

CLIENT
BANANA REPUBLIC

PROJECT
MEN'S SUMMER CAMPAIGN '18

Keep your shirt on! While you’re at it, keep your pants on, too. This landing page experience took a not-so-serious approach to an otherwise boring topic—men’s shirts.

By keeping the language lighthearted, coupled with relaxed imagery, Banana Republic’s shirt pillars actually looked like they would keep you cool during summer.

This campaign covered a site experience and a series of emails of guys taking their shirts off. Just kidding. Ok, maybe just one showed a little skin. I mean we said, “keep your shirt on…”