COPY / WRITER
kevin.jpg

Ball Is Life

 
 

BALL IS LIFE

CLIENT
BANANA REPUBLIC

PROJECT
Digital campaign on br.com

Did you say double-double? Is that with cheese? When I first started researching basketball terms (can you tell I don’t watch ANY sports?), I was thinking, “why would they name a move after a burger?”.

Kevin Love x Banana Republic created a fun challenge of mixing accurate terminology (aka sports lingo) with marketing spiel in a way that appealed to both basketball fans and avid chino-pant wearing individuals alike.

This campaign covered a site experience and a series of emails featuring the man himself in some MVP (most valuable pieces) looks. See what we did there?

KEVIN LOVE FOR BANANA REPUBLIC FALL 2018. SHOT BY CHAD RILEY IN CLEVELAND, OH.