BALL IS LIFE
CLIENT
BANANA REPUBLIC
PROJECT
Digital campaign on br.com
Did you say double-double? Is that with cheese? When I first started researching basketball terms (can you tell I don’t watch ANY sports?), I was thinking, “why would they name a move after a burger?”.
Kevin Love x Banana Republic created a fun challenge of mixing accurate terminology (aka sports lingo) with marketing spiel in a way that appealed to both basketball fans and avid chino-pant wearing individuals alike.
This campaign covered a site experience and a series of emails featuring the man himself in some MVP (most valuable pieces) looks. See what we did there?