BALL IS LIFE

CLIENT
BANANA REPUBLIC

PROJECT
Digital campaign on br.com

Did you say double-double? Is that with cheese? When I first started researching basketball terms (can you tell I don’t watch ANY sports?), I was thinking, “why would they name a move after a burger?”.

Kevin Love x Banana Republic created a fun challenge of mixing accurate terminology (aka sports lingo) with marketing spiel in a way that appealed to both basketball fans and avid chino-pant wearing individuals alike.

This campaign covered a site experience and a series of emails featuring the man himself in some MVP (most valuable pieces) looks. See what we did there?