IT'S A MYSTERY

CLIENT
POPSUGAR

PROJECT
PRODUCT REBRAND

You’ve been invited to go on an adventure. This quest, should you choose to accept it (and pay for it), involves ridiculously easy-to-solve hints and a fun-filled treasure “box” reveal at the end. The best part (besides keeping everything in the box)? You get to play (and pay) every month. I mean, where do I sign up, amirite?

POPSUGAR MUST HAVE BOX is just that. A box you just had to have, filled with artfully curated products and copy to go with it. This rebrand involved new fonts, editorial headlines and a smidge of body copy to entice, enthrall and enrage—wait, no, not that—enlighten subscribers every month.